The big idea: A guided food tour around Lancaster, PA highlighting the best restaurants in the downtown area. Chefs would prepare off-menu samples and pair with a libation for a an intimate experience of each restaurant, narrated by the chef or owner. Between each pairing, a familiar Lancaster face would share all there is to know about Lancaster and it’s unfolding downtown scene.
The brand: Epicure is an interesting brand in that the name embodies the concept directly. This is an experiential brand that leaves anyone who interacts with it inspired and left wanting more. Minimal approach to type allowed the photography to take center stage.
The details: From the pitch, to the food tour, Epicure was branded from head to toe. Intimacy and exclusivity being a primary goal for this foody experience, the details were everything. Leave behind cards for each pitch was created and tailored to each restaurant. A microsite provided more information to both the target audience of startup and the end-user.
- Brand identity
- Business cards
- Responsive microsite
- Photoshoot and art direction of brand assets
- Printed pitch leave behind